Well hello, 2023!
It’s the first day back in the studio after a well-earned festive break.
Here’s a quick recap back to our December gingerbread campaign when a sleigh load of biscuits left Gingerbread House HQ for our clients, colleagues and friends to get creative with.
Not to be deterred by Royal Mail postal strikes or hindered by the ‘wrong kind’ of snow, (that wouldn’t melt) our branded pink and white boxes were hand delivered and we were honestly a bit overwhelmed with the response and social media interaction through a combination of humour and bucket loads of hashtags.
Here are some photos of the campaign and entries - A very BIG THANK YOU!
SCROLL DOWN TO THE BOTTOM OF THE PAGE FOR THE WINNER
But did you catch how many mediums we used to get OUR message across?
✅ Print - both the Christmas card which had the design brief and the branded sticker, tags all with our distinctive logo
✅ Email Signature CTA - throughout December our email signatures also displayed a graphical reminder of our gingerbread competition which when clicked, linked to our …
✅ Website Blog - which went into more detail about the thought process behind the competition and why we wanted this to be noticed on..
✅ Social Media - Facebook and Instagram are the main platforms we chose visually to get our message across and encourage our competition entries to post using the hashtags #csgingerbreadhouse and #thecoloursuite
✅ Direct Mail - our distinctive logo-branded boxes in pink and white
✅ Email newsletter - sent out to our database to remind our clients of these additional services that can be offered to promote their own services
All this is a gentle reminder of how visual communication is used everywhere to
convey information
sell products and
create an emotional response from the viewer
How are you going to be seen and get your visual message across in 2023?
Give us a call and we’d be happy to talk through your marketing plans…
CONGRATULATIONS TO OUR WINNER - Sasha and Graham Ganson and family @Froc_osteopath
We thought this was a winner because
Great use of #hashtags and tagged us in #thecoloursuite #csgingerbreadhouse
Great decorating skills
Fun time-lapse video
Got the whole family involved and posted on their page
