Practise what we preach

How a covid ‘pause’ last year helped us with our own brand revival

I know I am not alone in saying that when Covid hit last year as a business predominantly supplying graphics and print for festivals and events based businesses the impact had a significant effect on our studio’s workload and the creative industry as a whole. 

With concerts, tours and seminars all being cancelled we still found that our clients wanted online exposure. Therefore, the demand for e-brochures, social media content, e-newsletters and websites increased dramatically. 

It was during lockdown one (sunny days, no traffic, long walks through areas on my doorstep I didn’t know existed etc.) that I realised our current logo just didn’t fit the business anymore. Our creative skillset had evolved and our logo which had its roots in a design for print business no longer seemed relevant.

Along with the perfect opportunity to pause and reflect on our future direction, came the chance to re-evaluate our own logo and branding strategy and ‘practise what we preach’.

So after being inspired by the vibrant colours of last summer which included deep blue skies, bright sunshine, TikToks in the garden with my kids and inspired by pop art icons like Roy Lichenstein, and Andy Warhol and his exhibition of work at the Tate Modern, I set about repositioning our logo and branding.

Inspired by Pop art artists combining different materials to utilise a variety of different media, our new logo combines more colours from the spectrum to represent RGB and an online presence. But did you know that it actually only contains 3 colours - cyan, yellow and magenta? (This is a nod to our roots.) The effect is achieved by layering and overlapping saturated colours to look like a silkscreen printing process. 

I hope that you like the new look as it is rolled out across all our collateral.